Maciej Kraus
Maciej helps leadership teams stop guessing and start deciding—building confidence where pricing complexity usually paralyzes growth.
Pricing & Monetization Strategy
Revenue Growth Management
Sales Excellence Design
Value Proposition Architecture
Pricing Governance Systems
Executive Decision Coaching
Commercial Due Diligence
Growth Equity Advisory
B2B + B2C
Technology & SaaS
Consumer Goods
Retail & E-Commerce
Financial Services
Industrial & Manufacturing
Maciej Kraus Ph.D. is a pricing expert with 20+ years in strategy, sales, and monetization. He advises companies on value capture, teaches at Stanford GSB, and co-authored 4 books on pricing. He blends data, psychology, and practical frameworks to turn pricing into a growth engine for tech, SaaS, and consumer-driven businesses.
IDEAL FOR
→ Companies seeking profit acceleration without volume dependency
→ Organizations navigating pricing complexity during growth or scale
→ Founders preparing for investment or growth equity scrutiny
→ Leadership teams facing monetization inflection points
→ Businesses experiencing margin erosion from excessive discounting
→ Investors evaluating pricing as a value-creation lever
EUROPEAN INDUSTRIAL MANUFACTURER
Restoring Margin Without Volume Chasing
Facing chronic margin erosion across markets, a €600M European industrial manufacturer engaged Maciej to reset its pricing approach. He replaced intuition-driven discounting with a structured pricing decision framework tied to value perception and deal economics. Within 12 months, gross margin improved by +3.2 points, price realization increased across core segments, and commercial teams regained confidence to defend price without sacrificing volume.
B2B SAAS PLATFORM PROVIDER
Reframing Monetization Around Value
Maciej redesigned the monetization model for a fast-growing B2B SaaS company struggling with feature-led pricing and stalled expansion. He guided leadership through a shift toward outcome-based packaging and clearer value tiers. The new model increased average contract value by +25%, reduced sales friction, and created a scalable expansion path aligned with customer maturity and usage behavior.
MULTI-COUNTRY RETAILER
Breaking the Discount Dependency Cycle
To counter heavy reliance on promotions, a multi-country retailer turned to Maciej to restore pricing discipline. By redefining price ladders, promotional roles, and decision rights, the business reduced discount intensity while protecting traffic. The initiative delivered double-digit year-over-year EBITDA growth and strengthened price integrity without eroding brand perception or customer loyalty.
Rather than prescribing prices, Maciej built a pricing decision system for a growth-stage company preparing for investment scrutiny. He introduced decision rules, bias checkpoints, and executive questioning frameworks that reshaped how leaders evaluated commercial choices. The result was faster decisions, consistent execution across markets, and a durable internal capability that continued driving profit improvement beyond the engagement.