Guillermo Aponte
Guillermo transforms complex organizations into agile, high-performing systems built for sustainable growth and measurable value creation.
Growth, Transformation, and Strategy
Revenue Growth Management and Monetization
International Market Expansion
M&A Integration and Synergies
Organizational Transformation and Effectiveness
Leadership Enablement and Culture
Strategic Foresight and Scenario Planning
B2C + B2B2C
Consumer Goods
Food & Beverage
Distribution & Retailing
Manufacturing
With over 35 years of leadership at The Coca-Cola Company and Arca Continental—where he served as CEO across multiple regions—Guillermo brings firsthand insight into scaling global operations. Today, he helps boards and CEOs translate ambition into alignment, structure, and measurable enterprise value through strategic clarity and operational discipline.
IDEAL FOR
→ Companies needing turnaround leadership or growth acceleration
→ Food, beverage, and CPG businesses seeking disciplined expansion strategies
→ Organizations requiring strategic repositioning or cross-market integration
→ Boards seeking experienced directors with transformation expertise
→ Businesses pursuing revenue optimization and performance improvement
→ Organizations facing stalled growth or complex market dynamics
COCA-COLA PHILIPPINES TRANSFORMATION
Turning Responsibility Into Growth
Guillermo transformed a declining $1.5B business into one of Coca-Cola's fastest-growing markets, increasing operating income from $74M to $102M and achieving record market share. His integrated approach linked purpose to performance—improving corporate reputation to 87% while advancing education, nutrition, and water programs across the Philippines, proving that community investment drives sustainable growth.
DAIRY CONGLOMERATE IN ECUADOR
Propelling Scale Through Innovation
Guillermo led the creation of a $100M state-of-the-art dairy hub in Guayaquil, integrating ten production lines for ice creams, yogurts, and flavored milks under one roof. The facility became Ecuador's launchpad for dairy innovation—introducing Greek yogurt, protein milk, and new snack categories that expanded distribution by 40% and established category leadership.
ARCA CONTINENTAL LATIN AMERICA
Unifying Performance Across Borders
Guillermo led a $2B operation across Argentina and Ecuador, integrating four CPG companies into a cohesive regional business. His disciplined approach delivered 15% revenue and 21% EBITDA growth within two years, added $20M in year one through Tonicorp's integration, and generated $10M in lasting synergies that continued to compound annually.
CPG CHANNEL EXPANSION
Redefining Value in Traditional Trade
Guillermo led revenue management transformation across Mexico and Ecuador, modernizing how traditional retail drives profit for leading CPG brands. His approach bridged analytics with field execution, designing optimized pack sizes, pricing architectures, and retail partnerships. Working across confectionery and better-for-you snacks, he delivered sustainable growth while strengthening brand position.