Ester Rabinovici
Ester builds brand systems that transform product-driven companies into defensible market leaders ready for scale or exit.
Brand Architecture & Experience Systems
Brand Systems Frameworks & Governance
Portfolio Architecture & Rationalization
Domestic & International Market Expansion
M&A Readiness & Positioning
Customer Experience & Relational Systems
Retail Experience Transformation
Organizational Brand Alignment
B2B + B2C + B2B2C
Retail
Technology
Consumer Goods
Healthcare
Financial Services
Ester has led global brand architecture and commercial transformation programs for Kodak, HP, LATAM Airlines, and Badia Spices across 50+ countries. She has guided companies through digital reinvention, portfolio consolidation, and acquisition preparation. Today, she helps founder-led and growth-stage businesses restructure market perception to accelerate scale and strengthen exit readiness.
IDEAL FOR
→ Organizations redefining their identity after rapid growth or inpreparation for M&A.
→ Founders seeking totransform a product into a scalable, ownable brand system.
→ Companies entering new regions and needing cultural fluency and brandtranscreation.
→ C-suite teams navigating strategic inflection points.
→ PE firms preparing portfolio brands for divestiture or premium valuation.
→ Organizations undergoing structural transformation without internalbrand architecture expertise.
KODAK RETAIL SOLUTIONS & KODAK EXPRESS
From 27,000 Labs to Global Retail Governance
Ester built a global governance system that aligned regional execution, local adaptation, and corporate brand integrity at scale—spanning 50+ countries, 27,000 independent stores, and major retailers including Walmart, CVS, Tesco, and Boots. She introduced differentiated retail typologies by chain, interactive training for 100,000+ associates, modular store design systems, and centralized product activations in 12+ languages—stabilizing category performance during the analog-to-digital transition.
HEWLETT PACKARD
Building a Global Commercial Operating System
Over three years, Ester directed 100+ global initiatives across 15+ countries, aligning brand, sales, and commercial systems across multiple business units. She implemented account-based marketing engines, digital sales platforms, and scalable asset architectures—delivering 30% cost efficiencies and 20% faster deployment cycles. Her work strengthened enterprise coordination at scale during a period of category acceleration.
NUTRANEXT | SALIX | BADIA
Architecting Market Power Ahead of Exit
Across three growth-stage companies, Ester restructured fragmented product portfolios into coherent market-facing brand systems prior to acquisition. She unified Nutranext’s supplement holdings before its $700M sale to Clorox, de-commoditized Salix Animal Health ahead of its Spectrum Brands transaction (~$100M revenue), and clarified Badia’s product architecture before its $1B sale. In each case, she strengthened competitive positioning, channel logic, and investor clarity ahead of exit.
LATAM AIRLINES
Establishing Latin America as a Strategic Trade Gateway
Over a five-year engagement tied to a 10-year expansion vision, Ester architected LATAM’s North American channel development strategy. She built a first-in-class trade platform integrating segmentation, demand generation, experiential engagement, and technology—transforming the Preferred Partners ecosystem into a structured gateway for agencies of all sizes. The system strengthened U.S. market penetration while reinforcing LATAM’s leadership across South America.