Clara Belalcazar
Clara builds client-centric B2B growth strategies aligning marketing, product, and sales to maximize lifetime value and drive sustained growth.
Client Centric B2B Growth Marketing
Account-Based Marketing
Industry-Based Marketing
Pursuit Marketing
Growth Marketing
Go-To-Market Strategy
Thought Leadership & Content Strategy
Marketing, Sales & Product Alignment
B2B
Technology
SaaS
Consulting & IT Services
Information and Business Intelligence
Professional Services
With 20+ years helping B2B technology companies grow, Clara partners with founders and leadership teams to build scalable, client-centric growth engines. She brings deep expertise in ABM, industry marketing, and GTM execution, and has driven measurable revenue impact for $1B–$42B businesses, including IBM, Kyndryl, and Dow Jones—accelerating pipeline, increasing retention, and lifetime value.
IDEAL FOR COMPANIES SEEKING
→ Shift to a client-centric go-to-market, uniting marketing, sales and product around high-value accounts to deliver greater impact
→ Gain access to key decision makers and build deeper client relationships that increase retention, expansion and lifetime value
→ Accelerate sales cycles, improve conversion rates, and win complex deals
→ Engage and grow enterprise - Fortune 500 clients within specific industries, positioning themselves as trusted partners of choice
→ Differentiate from competitors, gain share of wallet and secure competitive advantages
→ Drive growth by optimizing the entire customer lifecycle - from acquisition to retention - rather than just generating leads
KYNDRYL
Building and Scaling a Client-Centric Growth Engine for a $19B “Start-Up.”
Post-IBM spinoff, Clara led marketing for Kyndryl in the Americas, building and scaling a 70-person organization to support a newly independent $19B enterprise. Facing the dual mandate of client retention/expansion and market repositioning, she partnered closely with sales and product to design an industry-led ABM growth strategy. By developing differentiated messaging, targeted content, and integrated campaigns targeting 200 Fortune 500 accounts, she achieved 95% client retention, strengthened client relationships, and secured multiple multi-million-dollar contracts
DOW JONES
Transforming B2B Growth Through Client-Centric, Industry-Led ABM
Clara was recruited to transform B2B marketing and accelerate growth for Dow Jones’ Business Intelligence unit. She partnered closely with sales and product to shift the organization to a client-centric, industry-led ABM model. By redesigning the global team around vertical and account priorities, she elevated Dow Jones’ position in the market, strengthened adoption of new AI-powered solutions, and deepened executive relationships with 1,200 high-value global accounts—driving account expansion and sustained revenue growth.
IBM GLOBAL TECHNOLOGY SERVICES
Redefining Client-Centric Digital Growth
Clara led the transformation of IBM Global Technology Services’ digital engagement model to enhance the end-to-end customer journey. Partnering closely with digital sales and delivery teams, she modernized the global web experience, shifted to an industry-led approach aligned to client needs, and orchestrated integrated SEO, paid and social programs. Partnering with Sales and Product, she introduced a novel digital consultation model connecting prospects with expert advisors—generating $1B+ in validated pipeline and earning the 2018 ITSMA Marketing Excellence Award.
IBM, KYNDRYL & DOW JONES
Earning Trust and Deepening Client Relationships
As part of her high-value account strategy, Clara designed an executive engagement model to build trust and access to C-suite decision-makers. Partnering with Sales and Product leaders, she created industry-specific executive communities where Fortune 500 leaders convened quarterly to exchange insights on shared business challenges. These forums enabled peer networking, surfaced client priorities, and gave commercial teams access to senior stakeholders previously out of reach—deepening relationships, strengthening credibility, and accelerating strategic account growth.