Amy Spivok-Richman
Amy architects omnichannel retail strategies that align product, planning, and teams to drive profitable, consumer-led growth.
Retail & Merchandising Strategy
Assortment Architecture & Category Management
Merchandise Planning & Inventory Optimization
Exclusive & Private Label Programs
Vendor Negotiation & Collaboration
Omnichannel Operating Models
Organizational Design for Merchandising Teams
Consumer Data Analysis
B2C
Department Stores
Fashion & Apparel
Specialty Retail
Off-Price Retail
Non-Profit Governance
With over 25 years of senior leadership experience, she has led long-term planning for the women’s ready-to-wear business at a national scale at Macy’s Inc. Today, she helps retail organizations design omnichannel merchandising strategies that integrate product development, planning, and execution—driving margin discipline, relevance, and sustained performance across complex assortments.
IDEAL FOR
→ Retailers navigating omnichannel complexity across networks
→ Organizations seeking margin improvement through a disciplined assortment strategy
→ Merchandising teams requiring structural clarity and accountability
→ Retail businesses developing exclusive product programs
→ Brands balancing national scale with localized relevance
→ Boards seeking experienced retail governance and judgment
MACY’S NATIONAL WOMEN’S PORTFOLIO
Rebuilding Margin Through Assortment Discipline
Amy led national women’s apparel categories across casual, active, better collections, and special sizes within Macy’s multibillion-dollar merchandising organization. Facing margin pressure and rising complexity, she restructured assortment architecture, tightened SKU discipline, and aligned product development with planning and vendor execution. Her approach improved sell-through consistency, reduced inventory risk, and restored margin performance across diverse consumer segments—while maintaining relevance at national scale across hundreds of stores and digital channels.
MACY’S MISSY SPORTSWEAR
Owning a Category for Thirteen Years
Over a 13-year tenure, Amy held full category ownership of Missy Sportswear—one of Macy’s most competitive and operationally complex businesses. She navigated fashion cycles, vendor shifts, economic downturns, and evolving consumer expectations while maintaining continuity of performance. By building long-term vendor partnerships and disciplined product pipelines, she sustained category relevance and profitability over more than a decade, proving that endurance and judgment are strategic advantages at scale.
STEIN MART WOMEN’S & INTIMATES
Driving Profit in an Off-Price Environment
As GMM / VP of Women’s & Intimates, Amy led merchandising strategy in Stein Mart’s high-velocity, margin-sensitive off-price model. She optimized buy depth, sharpened assortment focus, and strengthened vendor negotiations to protect profitability without sacrificing value perception. Her leadership balanced speed, cost discipline, and consumer appeal—driving consistent results in a business where execution precision directly determines financial performance.
DRESS FOR SUCCESS MIAMI
Building Shared Equity Through Values-Aligned Partnerships
As an active board member, Amy is helping advance a national initiative that connects Dress for Success with major retailers seeking to rebuild trust and relevance through values-driven collaboration. Applying merchant judgment at the governance level, she guides the organization in shaping partnerships where shared values create reciprocal equity—strengthening retailer credibility while expanding access, dignity, and confidence for the women served. Her role focuses on ensuring these partnerships are strategically aligned, scalable, and capable of delivering sustained value on both sides.